Swatch Bijoux, more about the Jewellery

• Swatch is the world’s largest and most successful watch company, and continues to expand its range with the high quality, innovative creations of Swatch Bijoux, the youthful, confident and inspiring jewellery range.

The Swatch Brand was founded by Nicolas G. Hayek, born in 1928. The company single-handedly saved the Swiss watch industry which almost collapsed in the 1970s as a result of Japanese competition. The first ‘Swatch’ went on sale in 1983 and has become the best selling wrist watch of all time, its success down to the combination of top quality and affordable price, in an innovative and fun design. Hayek was awarded the title of Doctor honoris causa of the Faculty of Beni Culturali of the University of Bologna, Italy for his role in the revival of the Swiss watch industry. The name ‘Swatch’ is often misconstrued as a contraction of the words ‘Swiss Watch’ but the original contraction was in fact ‘Second Watch’.

• The Swatch Bijoux Jewellery collection is inspired by nature, colour and abstract shape. The high quality pieces are fashioned from a range of exciting and imaginative contemporary materials such as silicon, nylon, resin, enamel and stainless steel, which perfectly complement the assertive, futuristic design style.
• This eye-catching and tactile jewellery is designed to make an unabashed modern fashion statement.

The range is perfect for those women who are secure and adventurous in their fashion sense.

• Swatch Bijoux pieces accessorise the character of the wearer and portray confidence, style and independence for a sassy individual look that will perfectly suit a funky wardrobe and an inspiring personality.

With new pieces of their funky jewellery coming out every season, and innovative design being a hallmark of the brand, Fabulous loves Swatch’s fun jewellery collection, Bijoux. The design of the packaging is as clever as the jewellery itself, the one-size-fits-all boxes adding to the modernity and fun of the collection.

Swatch Bijoux makes a perfect gift for the young at heart – with Fabulous selling as many pieces to ladies in their ‘middle youth’ as we do to teenagers!