The Swatch Brand was founded by Nicolas G. Hayek, born in 1928. The company single-handedly saved the Swiss watch industry which almost collapsed in the 1970s as a result of Japanese competition. The first ‘Swatch’ went on sale in 1983 and has become the best selling wrist watch of all time, its success down to the combination of top quality and affordable price, in an innovative and fun design. Hayek was awarded the title of Doctor honoris causa of the Faculty of Beni Culturali of the University of Bologna, Italy for his role in the revival of the Swiss watch industry. The name ‘Swatch’ is often misconstrued as a contraction of the words ‘Swiss Watch’ but the original contraction was in fact ‘Second Watch’.
The range is perfect for those women who are secure and adventurous in their fashion sense.
With new pieces of their funky jewellery coming out every season, and innovative design being a hallmark of the brand, Fabulous loves Swatch’s fun jewellery collection, Bijoux. The design of the packaging is as clever as the jewellery itself, the one-size-fits-all boxes adding to the modernity and fun of the collection.
Swatch Bijoux makes a perfect gift for the young at heart – with Fabulous selling as many pieces to ladies in their ‘middle youth’ as we do to teenagers!