Mantras to celebrate life...
As
the roadmap out of lockdown was announced, and the vaccination programme was
getting rapidly underway, the team started to work on a new collection for our
in-house brand, Mantra, to come out in early Summer.
We
wanted to capture what we felt was the new national mood: a sense of freedom
and adventure, as we have all been cooped up for too long; a real desire to
celebrate, as the vaccines roll out to saves lives and societies re-open; a
renewed sense of connectedness to people, which we have all been longing for;
and an embrace of change, as the old ways fall away after a period of
disruption.
We
wrote half a dozen mantras over a period of a couple of weeks, on the themes of
freedom, connection, celebration, and embracing change; and then moved on to
work on the designs which would bring them most powerfully to life.
Those
of you that know our Mantra brand well, know that we are rigorous in our
pursuit of marrying the right words, with the right design, with the right
image on the necklace card, to really bring to life the mantra in the most
powerful and effective way.
Here
are the new designs, which launch at the end of June:
Mantras of Celebration
Mantras
of Change
Mantras
of Connection
Mantras
of Self-belief
('Shine Bright' design embargoed until 13th June)
Choose
a Celebration mantra if you want to show your appreciation for how wonderful
life is; or to pay tribute to a friend who lives life with energy, passion and
enthusiasm; or if you want to remind yourself or a friend that the more you put
into life, the more you get back.
Choose
a Change mantra if you want to support and encourage a friend going through a
challenging time; build your own self-belief in a brighter future; or to boost
your energy, enthusiasm or activity levels, to seize the moment and create the
life you want.
Choose
a Connection mantra as a message of deep appreciation for someone who has been
there for you, or for a loved one, through life’s challenges. It might be a
family member or a loyal friend; or it could easily be a good Samaritan or
professional carer, who has crossed your path in an important and meaningful
way at a time of need.
Choose
a Self-belief mantra as a comforting gift for a friend who is feeling low, sad
or empty, or is recovering from loss; or choose one if
you need a boost to your own self-confidence, as a reminder of your strengths
and talents, and an encouragement to open your eyes to all the possibilities of
life.