BCBGMAXAZRIA is taking the world by storm, and here at fabulous are securely on the band wagon. Their designs are chic, classic and androgynous, with a slick nod to modern, striking design.
Parisian Max Azria spent eleven years designing a much sought after line of women’s wear in Paris, before moving stateside and launching Jess, boutiques selling hip French fashion to American women. His success continued into a multinational design house – BCBGMAXAZRIA, a brand which embodies European sophistication and American spirit – a pretty fabulous mix!
BCBGMAXAZRIA now has many lines of their fashion empire, stretching from high street to high end clothing and on to the red carpet with fans such as Kate Winslet, Diane Kruger, Rihanna, Gwyneth Paltrow, Jennifer Lopez and Catherine Zeta-Jones. Looking for a fashion led, stylish watch? Then BCBG is for you!