In 1892 Daniel Swarovski invented a revolutionary machine that allowed crystals to be cut more precisely than existing methods. In 1895 he founded the company with the vision of bringing joy to people through beautiful crystals, the brand has grown and continues to be a visionary in fashion and design.
Swarovski is a huge name in the fashion business adorning haute couture and ready-to-wear collections around the world. From pens, to fashion, lighting, figurines and jewellery, Swarovski is known around the world.
In 1977 the first jewellery collection was launched. Today Swarovski jewellery can be anything from a Breast Cancer jewel encrusted Pen, a glitzy charm for a bracelet or a classic set fit for a ball.